E-commerce Personalization Engine
Machine learning recommendation system that increased conversion rate by 23% for an Austrian online retailer.
+23% conversion rate, +18% AOV, +31% email CTR.
The Challenge
An Austrian online fashion retailer was showing the same products to all customers regardless of their behavior, preferences, or purchase history. Their email campaigns were generic and conversion rates were stagnant.
What We Built
We implemented a real-time personalization engine that: - Analyzes individual user behavior, purchase history, and browsing patterns - Serves personalized product recommendations on the homepage, product pages, and checkout - Personalizes email content based on predicted preferences - Provides A/B testing infrastructure for continuous optimization
Results
- —+23% increase in conversion rate
- —+18% increase in average order value
- —+31% email click-through rate improvement
Ready to build your AI project?
Free 30-minute discovery call. No pitch. Just a conversation about what AI could do for you.