Aidana Dogdurbaeva

The story.

Aidana Dogdurbaeva is an AI-focused CRM and customer operations professional with experience across customer support, operations, people management, and process improvement. At Artikuno Commerce, Aidana works as Customer Relations Manager, where she leads customer support and CRM operations. Her role includes managing customer support agents, overseeing daily workflows, monitoring performance, improving processes, and ensuring that customer support activities are aligned with broader operational goals. Her work focuses on helping e-commerce teams create support systems that are faster, more organized, and easier to scale. She brings a practical understanding of how CRM tools, automation, and customer service workflows can improve both team efficiency and customer experience. Aidana has experience with CRM management, Klaviyo, customer support operations, agent coordination, workflow optimization, and customer experience processes. She is especially interested in building systems that reduce manual work, improve response quality, and help teams deliver more consistent service as businesses grow. Before joining Artikuno Commerce, Aidana worked at Agoda in customer experience and accommodation services, where she gained hands-on experience supporting customers, managing service-related issues, and working in fast-paced operational environments. She also worked as a Contact Center Representative at doTERRA International, strengthening her foundation in customer communication and service delivery. Aidana holds a Master of Arts in Leadership and Innovations in Organizations from Johannes Kepler University Linz and a Bachelor’s degree in Business and Diplomacy from International Business School. Her academic background gives her a strong foundation in leadership, organizational development, innovation, and cross-cultural communication. Beyond her professional work, Aidana is active in AIESEC, where she contributes to youth leadership, marketing, finance, legal operations, budgeting, compliance, and organizational sustainability. These experiences reflect her interest in leadership, international collaboration, and building systems that support people and growth. Today, Aidana’s focus is on combining CRM, AI, automation, and customer-centric operations to help e-commerce brands build stronger support teams and better customer experiences.

Track record.

1. Customer Relations Manager

   2026 – Present

   Artikuno Commerce

   Leads customer service and CRM operations; built the 4P Marketing agents, the Gorgias auto-setup and the customer-service AI rollout.

2. Accommodation Services Specialist

   2023 – 2024

   Agoda

3. Customer Experience Specialist

   2022 – 2023

   Agoda

4. Contact Center Representative

   2020

   doTERRA International

Studies.

1. MA Leadership and Innovations in Organizations

   2024 – 2025

   Johannes Kepler University Linz

2. Bachelor's degree, Business and Diplomacy

   2019 – 2022

   International Business School

Projects.